July 2025

What Is Differentiated Marketing? Benefits, Key Aspects, Examples

What Is Differentiated Marketing? Benefits, Key Aspects, Examples

Marketing works best when you truly understand your customers. Not every customer is the same different people have different needs, preferences, and buying habits. Differentiated marketing is all about recognising these differences and creating separate campaigns for different customer groups instead of using a single message for everyone. In this article, I’ll break down what

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6 Best Ahrefs Alternatives Used by Startups

6 Best Ahrefs Alternatives Used by Startups: Budget Smart SEO Tools That Actually Work

If you’re running a startup and trying to grow through SEO, you’ve probably heard of Ahrefs. No doubt, it’s a powerful tool from backlinks and keyword research to site audits and content analysis. But here’s the big problem: Ahrefs is expensive.Its entry-level plan starts at $99/month, which is often too steep for early-stage founders or

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8 Best SEO AI Tools for Startups

8 Best SEO AI Tools for Startups: What Actually Helps (And What Doesn’t)

If you’re running a startup, you don’t have time to test 50 tools or hire a full-blown SEO team. You need results. Fast. And that’s where AI SEO tools can genuinely help. But not every AI SEO tool is made for startups. Some are bloated with enterprise features. Others are great in theory but don’t

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Best LinkedIn Content Marketing Strategies That Actually Work

Best LinkedIn Content Marketing Strategies That Actually Work

LinkedIn isn’t just a platform for job seekers anymore. Today, it’s a goldmine for B2B marketers, solopreneurs, consultants, and even small businesses trying to build a strong digital presence. At PratsDigital, we believe marketing should work for every business and every platform and LinkedIn fits perfectly into that vision. But here’s the truth: just posting

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Zillow SEO Strategy: How the Real Estate Giant Ranks on Google

When you think of searching for homes online in the US, Zillow is probably the first name that pops into your head. But have you ever wondered how Zillow dominates Google search results for almost every real estate query? It’s not just luck. Zillow has a solid SEO strategy that many content creators, bloggers, and

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SEO for Home Care Agencies: A Simple Guide to Rank Higher and Get More Clients

SEO for Home Care Agencies: A Simple Guide to Rank Higher and Get More Clients

If you run a home care agency, you’ve probably noticed one thing your competition is growing fast. More agencies are going online, and more families are searching for services like yours on Google. But here’s the real question:When someone searches for “elderly care near me” or “in-home nursing services,” does your website show up? If

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