Hey I’m so glad you’re here!
PratsDigital is a digital-platform media publication that breaks down how major apps, marketplaces, and tech platforms really work.
We explain the business models, strategies, economics, and growth systems behind the apps you use every day.
From eCommerce platforms like Flipkart and Meesho, to fintech apps like CRED and PhonePe, to content platforms like YouTube and Instagram, we decode the systems behind the world’s biggest digital products.
Our goal is simple:
Make the business side of digital platforms easy to understand for creators, marketers, founders, and curious learners.
What We Write About
At PratsDigital, we cover:
✔ Platform Business Models
How apps make money, acquire users, and scale.
✔ Marketing Strategies
From YouTube SEO to referral programs used by billion-dollar companies.
✔ Digital Economics
Unit economics, GMV/AOV, logistics models, retention systems, and growth loops.
✔ Case Studies
Real-world analyses of platforms and their strategies.
✔ Tutorials & How-To Articles
Practical guides for platforms like Amazon, Flipkart, Lazada, etc.
✔ eCommerce Ecosystem
Deep dives into the marketplace model, fulfilment, seller growth, and platform behaviour.
Why I Started PratsDigital
I’ve always been fascinated by how digital platforms operate behind the scenes.
While everyone talks about “content”, “traffic”, and “features”, very few explain:
How platforms grow
Why certain models succeed
Why some apps die
What makes one marketplace win over another
How algorithms actually behave
PratsDigital was created to fill that gap and become India’s most practical digital-platform strategy publication.
Our Mission
To make digital-platform knowledge accessible, simple, and useful.
We want every reader to walk away with:
Clear insights
Practical understanding
Actionable takeaways
Industry-level knowledge
Without jargon.
Without unnecessary fluff.
Just clear, simple explanations.