If you’ve ever searched for things like “best restaurants near me” or “order food online”, chances are, Zomato popped up on the first page of Google. That’s not a coincidence it’s smart SEO in action.
Zomato is not just delivering food; They Have Already Performed Really Well at there Mobile App but it’s also delivering solid SEO performance on google. In this blog post, let’s break down how Zomato is doing SEO, what strategies it uses, and why it’s working so well.
1. Zomato Ranks for Thousands of Keywords
Zomato targets a huge number of keywords over 900,000 to be precise!
These keywords include:
- Broad terms like “food delivery”
- Location-based ones like “restaurants in Delhi”
- Specific dishes like “best biryani in Hyderabad”
- Restaurant names like “Burger King menu”
By doing this, Zomato shows up in Google for all sorts of searches whether you’re craving pizza or checking reviews before stepping out.
👉 Why it works: More keywords = more chances to appear in search results = more traffic.
2. Strong Focus on Local SEO
Zomato understands that most food searches are local. That’s why their SEO strategy includes location-based keywords and city-specific landing pages.
They also:
- Optimize Google My Business listings
- Encourage user reviews
- Add location data to pages
So, if you search for “Chinese food in Bandra”, Zomato will likely appear thanks to its smart local SEO tactics.
👉 Why it works: It connects users to restaurants in their area, right when they’re looking to eat.
3. High-Quality, Helpful Content
Zomato creates tons of content to help users and search engines understand what a restaurant offers.
On each restaurant page, you’ll find:
- Menus
- Photos
- Timings
- Reviews
- Cuisines and tags (e.g. “Best for family dinner”)
They also publish food blogs and trend articles to catch broader search intent.
👉 Why it works: Google loves websites that offer detailed, useful information to users. And users stay longer when the content is helpful.
4. Voice Search Optimization
More and more people are using voice assistants to find food saying things like:
- “What’s the best pizza near me?”
- “Show me open restaurants now.”
Zomato has started optimizing its content for natural, conversational phrases that people speak not just type.
👉 Why it works: Voice searches are growing, and Zomato is staying ahead by adapting early.
5. Strong Backlink Profile
Zomato has earned tons of backlinks from:
- News websites
- Food bloggers
- Review sites
- Partner restaurants
These backlinks show search engines that Zomato is a trusted and credible website, which helps in ranking higher.
👉 Why it works: Backlinks are like votes of confidence. The more quality links a site has, the more Google trusts it.
6. Mobile-Friendly and Fast Website
Most people use Zomato on their phones, and the company knows that. That’s why:
- The site is fast-loading
- The layout is mobile-friendly
- Navigation is simple and smooth
This keeps users happy and search engines too.
👉 Why it works: Google now ranks mobile-friendly websites higher. A good user experience also reduces bounce rates.
Summary of Zomato’s SEO Strategy
Here’s a quick summary of what Zomato is doing right in SEO:
| Strategy | What They Do |
|---|---|
| Keyword Targeting | Rank for over 900,000 keywords |
| Local SEO | Location-based pages, Google My Business, local keywords |
| Content Marketing | Menus, reviews, blogs, restaurant info |
| Voice Search | Optimizing for natural, spoken queries |
| Backlinks | Earning links from trusted sites |
| Mobile UX | Fast, responsive, user-friendly design |
At the End…
Zomato’s SEO game is strong and it’s a big reason why they dominate online search results for anything related to food and restaurants.
What makes their strategy work so well is that they focus on the user from showing detailed restaurant info to making the app and site easy to use. Combine that with smart keyword targeting, local SEO, and technical performance, and you’ve got a winning SEO recipe.
If you’re running a food business or any local service, there’s a lot you can learn from how Zomato does SEO. It’s all about being helpful, visible, and easy to find when people are hungry for food or for information.
