Which AI Tools Can I Use to Increase Customer AOV?

If you run an online store or a service-based business, you’ve probably heard about AOV Average Order Value. It’s one of the most important metrics in eCommerce and digital marketing.

Why? Because increasing AOV means you’re making more revenue without spending extra on acquiring new customers. Instead of trying to get more traffic, you encourage existing buyers to spend more each time they shop.

This is where AI tools come in. Artificial Intelligence has transformed how businesses understand customers, personalize offers, and create shopping experiences that drive higher order values.

In this article, I’ll walk you through:

What AOV is and why it matters
How AI helps boost AOV
The best AI tools you can use today
Practical strategies for using these tools in your business

In this Article

What is AOV and Why Does It Matter?

Average Order Value (AOV) = Total Revenue ÷ Number of Orders

For example, if your online store made $10,000 from 200 orders last month:

$10,000 ÷ 200 = $50 AOV

Now imagine if you raised your AOV from $50 to $70 without adding new customers. That’s a 40% revenue growth with the same traffic.

This is why smart businesses focus on increasing AOV alongside acquiring customers. And AI makes this much easier.

How AI Helps Increase AOV

AI tools improve AOV in multiple ways:

Personalized Product Recommendations – Suggesting add-ons, bundles, or premium versions of products.
Dynamic Pricing & Offers – Adjusting discounts or upsells in real-time based on customer behavior.
Customer Segmentation – Grouping customers based on purchase patterns and tailoring offers.
Chatbots & Virtual Assistants – Helping buyers find products faster, reducing cart abandonment, and nudging them toward bigger orders.
Predictive Analytics – Forecasting which products a customer is likely to buy next.
AI-Powered Emails & Retargeting – Sending timely, relevant offers that encourage higher-value purchases.

Now let’s dive into the best AI tools that can help you do all this.

Best AI Tools to Increase Customer AOV

Here’s a list of AI-powered platforms and tools, along with how they help you boost AOV:

1. Dynamic Yield

What it does: An AI personalization platform that creates tailored product recommendations, personalized content, and dynamic offers.
How it boosts AOV: Suggests bundles and upsells in real time, based on browsing history and previous purchases.
Best for: Medium to large eCommerce stores that want enterprise-level personalization.

2. Clerk.io

What it does: AI-driven search, recommendations, and email personalization tool.
How it boosts AOV: Shows “frequently bought together” items and personalized product feeds on site and via email.
Best for: Shopify, WooCommerce, and Magento stores.

3. Recombee

What it does: AI recommendation engine for eCommerce and apps.
How it boosts AOV: Uses machine learning to predict cross-sells and upsells. Can adapt to seasonality and trends.
Best for: Businesses wanting API-based recommendations to integrate with existing apps.

4. Bold Upsell (Shopify App)

What it does: Shows AI-powered upsell and cross-sell offers during checkout.
How it boosts AOV: Encourages customers to add accessories or premium upgrades at the last moment.
Best for: Shopify store owners.

5. Drift AI Chatbot

What it does: AI-powered chatbot for customer conversations.
How it boosts AOV: Guides shoppers to the right products, answers queries instantly, and suggests higher-value options.
Best for: SaaS companies and eCommerce sites looking for conversational AI.

6. Algolia Recommend

What it does: AI-based search and recommendation engine.
How it boosts AOV: Improves product discovery and suggests items frequently purchased together.
Best for: Online retailers with large product catalogs.

7. Bluecore

What it does: AI platform for retail marketing automation.
How it boosts AOV: Uses predictive analytics to send hyper-personalized email campaigns with upsell recommendations.
Best for: Fashion, lifestyle, and retail brands.

8. Amazon Personalize (AWS)

What it does: AI recommendation engine used by Amazon itself.
How it boosts AOV: Delivers real-time product recommendations, promotions, and content personalization.
Best for: Developers and enterprises comfortable with AWS ecosystem.

9. RetentionX

What it does: AI-powered customer segmentation and predictive analytics tool.
How it boosts AOV: Identifies high-value customer groups and provides insights on upselling strategies.
Best for: Brands looking for deep data insights to plan AOV strategies.

10. Persado

What it does: AI-driven marketing copy generator.
How it boosts AOV: Creates personalized messages and promotions that influence customers to buy more.
Best for: Businesses running large-scale marketing campaigns.

Strategies to Use These Tools for Higher AOV

The tools above are powerful, but you’ll only see results if you use them strategically. Here’s how:

Bundle Recommendations – Use tools like Clerk.io or Dynamic Yield to automatically suggest bundles (“Buy Laptop + Sleeve + Mouse”).
Personalized Upsells – With Bold Upsell or Recombee, show premium upgrades or higher-value alternatives during checkout.
AI-Driven Email Campaigns – Send personalized “You may also like” product emails using Bluecore or Persado.
Chatbots for Guided Selling – Drift AI can help customers pick the right product, while recommending add-ons.
Seasonal Promotions – AI tools analyze buying trends and recommend higher-value products during festive seasons.
Predictive Discounts – Offer small but smart discounts to encourage customers to add one more product to cart.

Real-World Example

Let’s say you run an online skincare store.

A customer buys a face cream for $30.
AI (using Clerk.io) suggests: “Customers also bought sunscreen + toner with this product”.
They add the sunscreen ($20).
At checkout, Bold Upsell shows: “Upgrade to a skincare bundle for just $10 more.”
Customer says yes.

Order value jumps from $30 → $60 → $70.

Multiply that across hundreds of customers, and your revenue climbs without additional ad spend.

Challenges with AI for AOV Growth

To keep it realistic, here are a few challenges you should be aware of:

Over-personalization Risk – Too many recommendations can overwhelm customers.
Integration Complexity – Some AI tools require technical setup and APIs.
Cost Factor – Premium AI platforms can be expensive for small businesses.
Privacy Concerns – AI relies on customer data; make sure GDPR and other compliance rules are followed.

The Future of AI in AOV Growth

AI is only getting smarter. In the future, we can expect:

Voice Commerce Recommendations (Alexa-style upselling).
AR/VR + AI Shopping Assistants suggesting higher-value products in virtual stores.
AI-Powered Loyalty Programs that adapt rewards dynamically to encourage higher spend.

Businesses that adopt AI early will have a big advantage in maximizing revenue.

Conclusion

Increasing AOV is one of the smartest ways to grow revenue, and AI makes it much easier.

Use recommendation engines like Dynamic Yield, Clerk.io, or Recombee.
Add checkout upsells with Bold Upsell.
Personalize communication with Bluecore or Persado.
Use AI chatbots like Drift for guided selling.

If you combine these strategies, you’ll see customers naturally adding more to their carts boosting your bottom line without burning your budget on ads.