If you’re running a Magento store, the order confirmation email is one of the first touchpoints your customer experiences after purchase. When this email is delayed, missing, or poorly designed trust drops fast.
So in this guide, I’ll walk you through everything I personally recommend for Magento 2:
- What the order confirmation email actually does
- Where to enable/disable it
- How to customize it (without breaking anything)
- How to fix when Magento 2 isn’t sending emails
- Best practices to make your emails feel more “brand-like”
- Bonus: The mistakes I see most beginners make
Let’s break it down in a friendly, simple, no-jargon way.
What Is the Magento 2 Order Confirmation Email?
It’s the automated email Magento sends after a customer places an order.
It includes:
- Order ID
- Billing & shipping details
- Products purchased
- Payment and delivery info
- Store contact details
Think of it as your customer’s digital receipt + peace-of-mind message.
If this email doesn’t send on time, customers immediately assume:
- “Payment failed?”
- “Order didn’t go through?”
- “Is this site legit?”
That’s why optimizing this email is not optional.
Where to Find the Order Confirmation Email in Magento 2
Here’s the exact path:
Stores → Configuration → Sales → Sales Emails → Order
Inside this section, you can:
- Enable/Disable order email
- Set sender name
- Choose email template
- Assign to specific store views
- Set asynchronous sending (optional)
Pro tip:
Never leave the sender name as “General Contact”.
Use your brand name — customers trust it more.
How to Enable or Disable Order Confirmation Emails
Inside:
Stores → Configuration → Sales → Sales Emails → Order
You’ll see:
Enable Order Email → Yes/No
Set it to YES.
This ensures Magento sends the email the moment the order is placed.
If you’re on multi-store:
Select the store view first → then enable it → then save.
How to Customize the Order Confirmation Email (Step-by-Step)
Step 1: Go to the Email Template Editor
From Admin:
Marketing → Communications → Email Templates → Add New Template
Step 2: Load the Default Template
Click:
Load default template → Choose “New Order” template
You’ll see Magento’s standard HTML email appear.
Step 3: Customize the Content
I recommend adjusting:
- Header text
- Thank-you message
- Support message
- Branding elements
- Footer details (refund policy, contact info)
Keep the tone reassuring:
“Thank you for your order — we’re processing it and will update you shortly.”
Avoid long paragraphs.
Make it clean, readable, and mobile-friendly.
Step 4: Save Your Custom Template
Give it a clean name like:
PratsDigital_Order_Confirmation
Step 5: Assign Template to Your Store
Go to:
Stores → Configuration → Sales → Sales Emails → Order
Then update:
New Order Confirmation Template → your custom template name
Hit Save Config.
Clear cache:
System → Cache Management → Flush Magento Cache
Done.
How to Fix “Magento 2 Order Confirmation Email Not Sending”
This is a common issue. There are 5 main reasons:
1. Cron Not Running
Magento relies heavily on CRON jobs.
If cron isn’t configured, emails won’t send.
Check by running:
php bin/magento cron:run
2. Email Provider Blocking Magento
Shared hosting servers often block transactional emails.
Use a trusted SMTP provider like:
- SendGrid
- Mailgun
- Amazon SES
Install an SMTP module (Mageplaza SMTP is popular).
3. Asynchronous Email Setting Causing Delay
If asynchronous emails are ON, Magento waits to batch send.
Turn it off:
Stores → Configuration → Sales → Sales Emails → General Settings → Asynchronous Sending → No
4. Queue Stuck
If the email queue is stuck, clear it:
php bin/magento queue:consumers:start emailSender
5. Wrong Email Config at Store View Level
This happens more than you think.
Make sure all settings match Website → Store View — not just Default Config.
Best Practices for Magento 2 Order Confirmation Emails
These are practical tips based on what actually improves customer trust:
1. Keep the Subject Line Clear
Examples:
- “Your Order with {{var store.getFrontendName()}} is Confirmed!”
- “Thanks for Your Purchase — Order #{{var order.increment_id}}”
2. Add a Support Button
Insert a clear CTA:
“Need help with your order? Contact Support”
This reduces panic when customers feel unsure.
3. Use Clean Formatting
Avoid:
❌ Too many images
❌ Fancy HTML
❌ Overloaded icons
Magento emails render differently on Gmail, Outlook, Android, iOS.
Keep it minimal.
4. Add Order Tracking Info (If Available)
Even a simple line helps:
“We’ll email you tracking details once your package ships.”
5. Follow a Friendly Tone
Your customer just trusted you with their money.
Reassure them.
Simple lines like:
“Your order is being prepared — we’ll take care of the rest.”
make your brand feel human.
Common Mistakes Beginners Make
These are mistakes I’ve personally seen over and over:
1. Editing Core Email Files
Always avoid editing Magento’s core templates directly.
Use overrides via Email Templates.
2. Forgetting Multi-Store Settings
People modify default config but not specific store views — emails then fail.
3. Not Testing Emails
Always test by placing a dummy order.
Or use:
Marketing → Communications → Email Templates → Preview Template
4. Using Gmail SMTP
Gmail = limits + deliverability problems.
Use a real SMTP service.
Ending Tips- Keep It Clean, Clear, and Trust-Building
Magento 2 emails can look intimidating, but once you understand the structure, they’re simple to handle.
Just remember:
- Enable order confirmation emails
- Customize the message
- Use an SMTP service
- Test everything
- Keep the tone human and reassuring
Your order confirmation email is basically the “Thank You” message people judge your store on.
Make it feel confident, friendly, and clean.
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