What Is a Digital Product? (Simple Definition + Best Digital Products to Sell Online)

If you’ve ever thought about starting an online business but don’t want to deal with inventory, shipping, or packaging digital products are your best friend.

In this guide, I’ll break everything down in a simple, practical way:

  • What a digital product actually is
  • Why digital products are so profitable
  • The best digital products to sell (with examples)
  • Who each product type is perfect for
  • Tips to choose the right digital product for YOU

Let’s keep this clean, friendly, and easy to understand.


What Is a Digital Product?

A digital product is anything you can create, package, and deliver online without shipping anything physically.
It can be downloaded, accessed, or used instantly after purchase.

Examples include:

  • Ebooks
  • Templates
  • Courses
  • Software
  • Digital art
  • Spreadsheets
  • Printables

The biggest advantage?

Once you create a digital product one time, you can sell it forever.


Why Digital Products Are So Popular

Here’s why millions of creators and businesses are selling digital products today:

1. Zero inventory

No manufacturing, no shipping, no storage issues.

2. High profit margins

You make a product once → sell it unlimited times.

3. Instant delivery

Your customer gets the product immediately, which improves satisfaction and reduces support queries.

4. Beginner-friendly

Anyone with skills in writing, design, tech, marketing, or even hobbies can create digital products.

5. Works worldwide

You can sell to any country without extra cost.

6. Passive income

Digital products can bring long-term sales with minimal ongoing work.


Types of Digital Products (Explained Simply)

Let’s break down the best digital products you can sell — and who they work best for.


1. Ebooks — Best for Beginners

Why ebooks work

  • Easy to create
  • Great for sharing knowledge
  • Perfect for niche topics
  • No design expertise required

Best niches

  • Personal finance
  • Fitness
  • Cooking
  • Tech tutorials
  • Marketing
  • Self-improvement

Why it’s beginner-friendly

You can start with Google Docs or Notion — no fancy tools needed.


2. Printable Templates — Best for Low-Cost, High-Demand Products

Printables include:

  • Planners
  • Calendars
  • Worksheets
  • Chore charts
  • Budget trackers
  • Meal planners

Why printables sell so well

People always want something that makes their life easier and more organized.

Perfect for

Designers + beginners who enjoy creativity.


3. Notion Templates — Best for Productivity Lovers

Notion templates are trending like crazy.

Examples

  • Habit trackers
  • Business dashboards
  • Student planners
  • Content calendars
  • CRM systems

Why they work

The Notion community is growing fast, and users want ready-made systems instead of building everything from scratch.


4. Spreadsheets — Best for Analytical Creators

You can sell ready-made:

  • Budget spreadsheets
  • Finance trackers
  • Business cost calculators
  • Profit forecasting tools
  • Blogging templates
  • Sales trackers

Why they’re valuable

Businesses and creators are always looking for practical tools that simplify work.


5. Online Courses — Best for Strong Expertise

If you have deep knowledge in something, courses are perfect.

Formats

  • Video
  • Audio
  • Text-based lessons
  • Email courses

Topics that sell

  • Coding
  • SEO
  • Design
  • Business
  • Productivity
  • Marketing
  • Art & creativity

Best part

Courses have the highest earning potential.


6. Digital Art & Graphics — Best for Creative Professionals

You can sell:

  • Clipart
  • Illustrations
  • Icons
  • Branding kits
  • Mockups
  • Procreate brushes

Why creatives love it

You earn from each design long after you’ve created it.


7. Website Themes & Templates — Best for Web Designers

If you know:

  • WordPress
  • Shopify
  • Webflow
  • Squarespace
  • HTML/CSS

You can create and sell website themes or UI kits.

Why it works

People prefer buying a pre-designed theme instead of hiring a developer.


8. Social Media Templates — Best for Designers & Marketers

Platforms like Instagram, TikTok, and YouTube need constant visuals.

You can sell:

  • Carousel templates
  • Canva templates
  • Story packs
  • Branding bundles
  • Ad creatives

Why they sell

Businesses want polished content but don’t want to design it from scratch.


9. Software & Apps — Best for Developers

Example products:

  • SaaS tools
  • Mobile apps
  • Plugins
  • Chrome extensions

Why developers choose this

Recurring income, high value, and scalability.


10. Audio Products — Best for Creators in Music or Voice

Examples:

  • Sound effects
  • Beats
  • Voice packs
  • Background music
  • Meditation audio

Why it works

Huge demand from YouTubers, podcasters, and creators.


How to Choose the Best Digital Product for YOU

Here’s a simple way to decide:

Ask yourself 3 questions:

1. What skills do I already have?

Writing → ebooks
Design → templates
Tech → software
Teaching → courses

2. What can I create quickly?

Start with something small — build momentum.

3. What do people already pay for?

A good product solves a real problem.


Where to Sell Digital Products

Here are beginner-friendly platforms:

  • Payhip (my favourite)
  • Gumroad
  • Shopify
  • WooCommerce
  • Creative Market
  • Etsy
  • Ko-fi

Choose one based on your skill level and goals.


Conclusion— Digital Products Are the Easiest Way to Start Online

You don’t need fancy tools.
You don’t need a big budget.
You don’t need a team.

Just one skill + one idea = a sellable digital product.

Start small.
Create something useful.
Sell it online.
Improve over time.

And if you need help choosing which digital product to start with, just tell me what you’re interested in I’ll suggest the best fit for you.


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