The best Shopify email marketing apps are Klaviyo, Omnisend, Privy, Mailchimp, SMSBump, and TinyEmail. They help you automate welcome flows, abandoned carts, product recommendations, and repeat purchases increasing your store’s revenue without spending extra on ads.
If you want the deeper, step-by-step explanation, let’s go.
Why Email Marketing Matters for Shopify Stores
If you run a Shopify store, email marketing isn’t optional anymore it’s a profit multiplier.
Here’s why:
- Ads are getting expensive.
- Social media reach is unstable.
- Influencers don’t guarantee sales.
- Traffic converts poorly without follow-up.
But email?
It brings repeat customers, higher AOV, and long-term loyalty, almost for free.
Now let’s look at the best email marketing apps for Shopify and when you should use which one.
1. Klaviyo — Best Overall for Ecommerce (Pro-Level)
If you want the most powerful email automation system for Shopify, Klaviyo is the king.
Why it’s the best:
- Deepest Shopify integration
- Powerful segmentation (like “visited PDP but not added to cart”)
- Advanced automation flows
- Predictive analytics (AOV, churn, next order time)
- Works great with SMS
Best for:
- Stores earning ₹3L–₹50L per month
- Fast-growing brands
- Brands with multiple products/categories
Top automations you can set:
- Welcome series
- Abandoned cart
- Browse abandonment
- Post-purchase upsell
- Customer win-back
If you want serious automation, start with Klaviyo.
2. Omnisend — Best for Beginners + High Conversions
Omnisend is the perfect mix of easy + powerful.
Even if you’re new to email marketing, you can use it comfortably.
Why Omnisend is great:
- Plug-and-play automation templates
- Drag-and-drop builder
- Gamified popups (spin-the-wheel)
- Amazing SMS + email integration
- Built-in A/B testing
Best for:
- New Shopify stores
- Stores needing easy setup
- Brands wanting email + SMS combo
Why people love it:
It’s simple, but still powerful enough to handle complete customer journeys.
3. Mailchimp — Best for Brands Who Want Simplicity
Mailchimp used to be the most popular tool before Shopify removed direct integration.
Now, it works again with apps + integrations.
Strengths:
- Very beginner-friendly
- Affordable pricing
- Beautiful templates
- Good reporting
Best for:
- Startups
- Low-bucket stores
- Stores that care about design + simplicity
Mailchimp isn’t as advanced as Klaviyo, but it’s solid for small brands.
4. Privy — Best for Popups + Email Capture
Privy is mainly a popup + list-building app, but it also offers simple emails.
Why stores love Privy:
- High-converting popups
- Exit-intent popups
- Spin-the-wheel discount popups
- Cart abandonment popups
It captures leads like crazy.
Best for:
- Stores that want to grow their email list fast
- Brands that depend on discounts/offers
Privy + Klaviyo is a killer combo.
5. SMSBump (by Yotpo) — Best for SMS Marketing
SMS is now one of the highest converting channels in ecommerce.
SMSBump helps you send:
- Abandoned cart reminders
- COD confirmation messages
- Delivery alerts
- Promo SMS
- COD follow-ups
Best for:
- COD-heavy stores
- Fashion, beauty, electronics niches
- India-based stores
SMSBump + email = maximum recovery.
6. TinyEmail — Best for Fast, Lightweight Email Automation
If your Shopify store is small (under ₹3L/month), TinyEmail is a nice, lightweight, affordable alternative.
Why TinyEmail works:
- Friendly UI
- AI-powered subject lines
- Simple automations
- Clean templates
Best for:
- New dropshipping stores
- Low-budget brands
- Minimalist setups
Which Email App Should You Choose?
If you’re confused, here’s a quick guide:
- Best overall: Klaviyo
- Best beginner-friendly: Omnisend
- Best budget: TinyEmail
- Best for popups: Privy
- Best for SMS: SMSBump
- Best for simple newsletters: Mailchimp
Essential Email Automations Every Shopify Store Needs
Regardless of the app you choose, set up these flows:
1. Welcome Flow
Your first chance to build trust.
2. Abandoned Cart Flow
Highest ROI automation.
3. Browse Abandonment
Great for window shoppers.
4. Post-Purchase Emails
Say thank you + recommend similar products.
5. Win-Back Flow
Bring back old customers.
6. Review Request
Boost social proof automatically.
With these alone, your store can increase revenue by 20%–40%.
My Thoughts
Email marketing is the most underrated growth channel for Shopify stores.
If you learn how to use the right app + the right automation, you don’t need to depend only on ads.
Start small → Build your flows → Grow your list → Automate everything.
Your store becomes a predictable revenue machine.
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