Pratham Mahajan - Inbound Marketer & SEO Specialist

Agency Business Model: How It Works and Why It’s Popular in 2025

When you hear the word “agency,” you might think of marketing firms, creative studios, or travel consultants. But the agency business model is much broader than that. At its core,…

Pratham Mahajan August 24, 2025

Advertising

Acme Corp Business Model: How It Works and Why It Stands Out

When you hear the name Acme Corp, most people think of an innovative company known for scalable products, reliable services, and a reputation that has stood the test of time.…

Pratham Mahajan August 24, 2025

What Is Differentiated Marketing? Benefits, Key Aspects, Examples

Advertising Digital Marketing

Understanding Differentiated Marketing Strategy For Businesses

one size fits all marketing just doesn’t work in current market. Customers want products and messages that feel relevant to them not something generic. That’s where a differentiated marketing strategy…

Pratham Mahajan August 23, 2025

Hands typing on laptop searching Airbnb for accommodation options with map view.

SEO

10 Ways to Improve Airbnb Search Ranking: A Practical Guide for Hosts

If you’ve ever listed your property on Airbnb, you probably know one thing for sure: being visible in search results can make or break your bookings. Just like how websites…

Pratham Mahajan August 23, 2025

Marketing

Which Environment Can Create New Market and New Business Segments?

When we talk about business, most people think success depends only on ideas, money, and execution. But there’s one more powerful factor that shapes whether a new business can grow…

Pratham Mahajan August 22, 2025

A clean, contemporary workspace featuring a desktop with analytics on the screen and plants for a fresh look.

Google Analytics

What is Direct Traffic in Google Analytics 4?

If you’ve ever checked your Google Analytics 4 (GA4) reports, you’ve probably noticed a traffic source called Direct. At first glance, it seems straightforward people typed your website URL into…

Pratham Mahajan August 21, 2025

Analytics Marketing

What is Marketing Analytics in Digital Marketing? Meaning, Importance, Types

Current generation is digital first, every brand wants to know whether their marketing campaigns are truly making an impact. Are ads reaching the right people? Is content driving conversions? Which…

Pratham Mahajan August 21, 2025

UrbanClap (Urban Company) Business Model

Advertising Content Marketing Marketing

How UrbanClap Works? UrbanClap Business Model Explained

If you live in an metro city, chances are you’ve heard of UrbanClap (now called Urban Company). Need a beautician at home? Call UrbanClap. AC not working? Book a technician…

Pratham Mahajan August 20, 2025

Advertising Marketing

Benefit Segmentation in Marketing: Meaning, Importance & Examples

Not all customers buy for the same reasons. Two people might purchase the very same smartphone, but their motivations can be completely different. One may value the camera quality for…

Pratham Mahajan August 18, 2025

SEO for Demandware (Salesforce Commerce Cloud).

SEO

SEO for Demandware: A Practical Guide to Boost Your Salesforce Commerce Cloud Store

If you’re running an online store on Demandware (now called Salesforce Commerce Cloud), you probably already know how powerful the platform is for managing large-scale eCommerce operations. It’s trusted by…

Pratham Mahajan August 18, 2025