Best Etsy SEO Tools (Free & Paid) You Should Use in 2026 to Grow Your Etsy Shop

If you’re selling on Etsy, you already know one thing:
your product won’t sell if people can’t find it.

That’s where Etsy SEO comes in. But doing SEO manually checking keywords, analyzing competitors, updating tags can take hours. When I started researching Etsy tools, I realised there are so many free and paid options that sellers get confused about where to begin.

So in this guide, I’ll break down the best Etsy SEO tools (free + paid) that actually help sellers improve rankings, find profitable keywords, and optimise listings without wasting time.

I’ve organised this list in a clean and simple way, so you can choose what works for you based on your budget and shop size.

In this Article

Why SEO Tools Matter for Etsy Sellers

Before jumping into the tools, here’s why you need them:

They show what keywords buyers are actually searching.
They help you find low-competition opportunities.
They reveal competitor tags, titles, and strategies.
They help optimise your listing score.
They save hours by automating keyword research.
They help you stay updated on trends & seasonal spikes.

If you want long-term organic traffic, these tools make a huge difference.

Best Free Etsy SEO Tools

Let’s start with tools you can use without spending anything.

1. eRank (Free Plan)

This is the most beginner-friendly Etsy SEO tool.

What you get for free:

Keyword suggestions
Competitor shop lookups
Listing audit
Rank checker (limited)
Trending products
Tag ideas

If you’re just getting started and don’t want to invest yet, eRank’s free plan is enough to learn the basics and improve your old listings.

2. EtsyHunt (Free + Paid)

Another powerful tool for beginners.

Free features:

Product research
Top sellers data
Keyword research
Listing analyzer

EtsyHunt is great when you want to see which products are trending and how other successful shops structure their listings.

3. Google Keyword Planner (Free)

Not Etsy-specific, but extremely useful when you want to check:

Keyword search volume
Competition levels
Long-tail suggestions
Seasonal trends

I always recommend combining Etsy tools + Google data for stronger keyword strategy.

4. AnswerThePublic (Free)

Perfect for finding those long-tail buyer questions like:

“Funny Valentine gift for him”
“Minimalist aesthetic earrings”

These queries make great product descriptions and SEO-friendly titles.

5. Google Trends (Free)

Helps you understand when certain products peak.

For example:
“Graduation gifts” — April to June
“Christmas ornaments” — October to December

Using this, you can launch listings before the traffic spike.

6. Soovle (Free)

Simple but very useful.

It pulls autocomplete keyword ideas from:

Etsy
Amazon
Google
YouTube
Bing
Wikipedia

Great for generating fresh tag ideas.

7. Etsy Search Analytics (Free, Built-In)

Inside your Etsy dashboard.

Shows:

Keywords that bring you traffic
Impressions vs clicks
Which listings perform best
Where your customers come from

Since the data is directly from Etsy, it’s the most accurate.

Best Paid Etsy SEO Tools (Worth the Money)

Once your shop grows or you want more advanced features, these paid tools help you scale faster.

1. Marmalead (Paid Only)

One of the most accurate Etsy keyword tools.

Best for: serious sellers who want deep keyword insights.

What it offers:

Real-time Etsy search volume
Keyword difficulty scoring
Pricing recommendations
SEO grading
Long-tail suggestions

It’s very beginner-friendly and visually clean.

2. Sale Samurai (Paid + Chrome Extension)

A favourite tool among Etsy sellers.

What I like about it:

Accurate search volume
Keyword competition score
Competitor tag extraction
SEO suggestions
Chrome extension (super helpful)

If you want a complete SEO + product research solution, this one is powerful.

3. Alura (Free + Paid)

A very clean and modern tool for Etsy sellers.

Features:

Listing optimizer
Keyword research
Competitor analysis
Sales estimator
Chrome extension
AI-powered listing creator

If you love easy-to-use tools, Alura is perfect.

4. EverBee (Free + Paid)

Mostly used for product research + keyword insights.

Best feature?
Sales Estimator — shows estimated monthly sales for any listing.

It also has:

Keyword search
Listing analyzer
Shop analytics

Their Chrome extension is very helpful while browsing Etsy.

5. Product Flint (AI-Powered)

If you want AI to do the hard work, this one is great.

Features:

AI keyword suggestions
AI listing creation
SEO grade
Competitor insights
Trend tracking

Very affordable and suitable for beginners.

6. Crestfull (Freemium)

Advanced SEO monitoring tool.

Useful for:

Monitoring keyword rankings
Getting alerts when competitors change listings
Trend analysis
Listing audit reports

Great for sellers with many listings.

7. MakerWords (Paid)

Helps you find long-tail keywords specific to:

Handmade items
Digital products
Creative niches

Good for niche Etsy shops.

8. KeySearch (Paid)

Not Etsy-focused, but helpful for broader SEO:

blog traffic
search volume
keyword clustering
content ideas

Useful if you do Pinterest or Google SEO for your Etsy shop.

Which Etsy SEO Tool Should You Use? (My Recommendation)

If you’re new → Start with eRank Free + Google Keyword Planner
If you’re growing → Add Alura or EverBee
If you’re serious about scaling → Use Sale Samurai or Marmalead

Here’s a simple table:

Stage	Tool Recommendation
Beginner	eRank Free, Google Trends
Intermediate	EtsyHunt, Alura, EverBee
Pro Seller	Sale Samurai, Marmalead, Crestfull

How to Get the Most Out of Etsy SEO Tools

Just using these tools is not enough — you need a strategy.

Here’s what I recommend:

1. Do keyword research weekly

Trends change fast, especially in digital products and seasonal categories.

2. Optimize your top listings first

Small improvements on high-traffic listings give the fastest results.

3. Spy on competitors

See what tags top-selling shops use, then adapt (don’t copy).

4. Use long-tail keywords

Example:
Instead of “gold necklace” → use “minimalist gold necklace for women”.

5. Track your rankings

Tools like Sale Samurai + Crestfull help you see if changes are working.

Conclusion

Etsy SEO is not luck it’s strategy.
And with the right tools, you don’t need to guess what buyers are searching for.

If you’re a beginner, start with free tools.
If you want to scale your shop, invest in paid ones that save you time and give deeper insights.

These tools can genuinely make a big difference in your visibility, ranking, and sales.

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