Posted inGoogle Analytics
How to Create Custom Reports in GA4 in 2025
If you’re using Google Analytics 4 (GA4) in 2025, you already know the default reports don’t always give you the exact data you need. That’s where custom reports come in.…
Posted inGoogle Analytics
What Does Event Count Mean in Google Analytics?
Are you staring at your Google Analytics dashboard wondering what "event count" actually means? You're not alone! As a digital marketer or business owner in the US, understanding Google Analytics…
Posted inGoogle Analytics
What is Direct Traffic in Google Analytics 4?
If you’ve ever checked your Google Analytics 4 (GA4) reports, you’ve probably noticed a traffic source called Direct. At first glance, it seems straightforward people typed your website URL into…
Posted inGoogle Analytics User Engagement
What Are the Options for Filtering Data in Google Analytics?
Discover what are the options for filtering data in Google Analytics and learn how to clean, segment, and analyze your data for better insights.
Posted inAnalytics Google Analytics Marketing
10 Reasons Why SEO Specialists Should Master Google Analytics
If you are an SEO specialist, you already know the importance of tracking rankings, keywords, and backlinks. You already know SEO is not just about ranking higher; it’s about understanding…