Marketing Archives - Page 2 of 2

What is Marketing Analytics in Digital Marketing? Meaning, Importance, Types

Current generation is digital first, every brand wants to know whether their marketing campaigns are truly making an impact. Are ads reaching the right people? Is content driving conversions? Which…

Pratham Mahajan August 21, 2025

UrbanClap (Urban Company) Business Model

Advertising Content Marketing Marketing

How UrbanClap Works? UrbanClap Business Model Explained

If you live in an metro city, chances are you’ve heard of UrbanClap (now called Urban Company). Need a beautician at home? Call UrbanClap. AC not working? Book a technician…

Pratham Mahajan August 20, 2025

Advertising Marketing

Benefit Segmentation in Marketing: Meaning, Importance & Examples

Not all customers buy for the same reasons. Two people might purchase the very same smartphone, but their motivations can be completely different. One may value the camera quality for…

Pratham Mahajan August 18, 2025

Marketing

Cross Promotional Marketing: How Smart Brands Grow Faster Together

Want to grow your brand without burning money on ads? Checkout how cross promotional marketing can be your shortcut to massive exposure, more leads, and higher trust all without doing…

Pratham Mahajan August 4, 2025

Marketing

Amazon Marketing Strategy: Inside the Real Engine That Drives Its Global Growth

When people talk about Amazon, they often focus on its massive scale, endless product selection, or same-day delivery. But what really powers Amazon’s dominance isn’t just logistics or pricing it’s…

Pratham Mahajan August 4, 2025

Colored pencils and letters spelling 'ANALYTICS' on a textured background with a hand.

Analytics Google Analytics Marketing

10 Reasons Why SEO Specialists Should Master Google Analytics

If you are an SEO specialist, you already know the importance of tracking rankings, keywords, and backlinks. You already know SEO is not just about ranking higher; it’s about understanding…

Pratham Mahajan April 30, 2025