If you’re spending time and effort on your Facebook page but not seeing much traffic or growth, the problem might be with your Facebook SEO.
Yes, Facebook SEO is a thing. It simply means optimizing your Facebook page and content so that it becomes more discoverable on Facebook and on Google.
Here’s a detailed guide with 20 practical and easy to apply strategies to help your page get more views, engagement, and growth.
20 Simple Strategies for Facebook SEO
1. Use the Right Page Name
Your page name is the first thing people see it’s like the title of your brand. So, it needs to clearly tell people (and search engines) what your business is about.
Why it matters:
- Facebook’s internal search uses your page name as a ranking factor.
- A name with relevant keywords helps people find you more easily, especially when they’re searching with intent (e.g., “cake shop in Delhi”).
Example:
Instead of just:
Ritu’s Cakes
Go for:
Ritu’s Cakes – Delhi Home Baker
Now it’s clear:
- What the business is (cakes)
- Who runs it (Ritu)
- Where it is (Delhi)
- What kind (home bakery)
It’s direct and SEO-friendly without sounding spammy.
2. Claim a Custom Username
Your username is part of your Facebook URL. Instead of a random string of numbers, a custom username makes your link look clean and helps with branding and SEO.
Why it matters:
- Custom usernames are easier to remember and share.
- They help with visibility on both Facebook and Google.
- It’s a trust signal it shows your page is active and verified.
Example:
Default URL:facebook.com/pages/ritus-cakes/1234567890
Custom username:facebook.com/rituscakesdelhi
You can only claim it after you reach 25 likes, so invite friends and early customers to like your page first.
3. Fill Out the ‘About’ Section Completely
This is one of the most underused SEO opportunities on Facebook. Many businesses leave it empty or just write 1-2 lines, which is a missed chance to add relevant content.
Why it matters:
- It shows up in search results.
- Helps both Facebook and Google understand what your page is about.
- Builds trust by showing you’re a real, active business.
What to include:
- What you do
- Who you help
- Where you’re located
- Keywords your target audience might search
Example:
“We’re a Delhi-based home bakery offering custom eggless cakes, birthday cupcakes, and festive desserts. We specialize in theme cakes for kids, anniversary cakes, and same-day cake delivery across South Delhi.”
You’ve now added multiple relevant keywords in a natural way.
4. Add Business Categories Accurately
When you create your Facebook page, you get to pick your business category. Don’t skip this. Choose the most specific and relevant category available.
Why it matters:
- Facebook uses categories to recommend your page to users interested in similar pages.
- Helps your business appear in the right places both on Facebook and in Google’s “local business” results.
Tips:
- If you’re a bakery, don’t choose “Shopping & Retail.” Instead, go for “Bakery” or “Cupcake Shop.”
- You can choose a main category and add additional ones if applicable.
Example:
Main Category: Bakery
Additional Categories: Local Business, Dessert Shop
It gives context to Facebook’s algorithm and improves your page’s discoverability.
5. Use Keywords Naturally in Your Bio and Description
Facebook gives you short fields like Bio, Intro, and Additional Info. These are valuable spots to insert your main keywords but in a way that sounds natural.
Why it matters:
- Helps your page rank for specific searches.
- Increases your chances of being found on Facebook, Google, and Bing.
How to do it:
- Think about what your audience types when searching (e.g., “eggless birthday cakes in Delhi”).
- Use those phrases naturally in your profile sections.
Example:
Bio:
“Delhi home baker making custom theme cakes, eggless cupcakes & desserts for birthdays & weddings.”
Notice it’s natural, readable, and rich in keywords like “home baker,” “Delhi,” “eggless cupcakes,” “theme cakes.”
Avoid keyword stuffing like:
“cake, cake shop, birthday cake, Delhi cakes, order cake Delhi.”
That’s a red flag to algorithms and just looks spammy.
6. Post Keyword Rich Content
Every Facebook post you write is another opportunity for SEO. Instead of just posting a photo or a one-line caption, describe what’s happening and include relevant keywords.
Why it matters:
- Facebook indexes your posts, so using the right keywords increases your visibility in search.
- Google sometimes pulls content from public Facebook posts, especially if they’re well-written and keyword-optimized.
Example:
Instead of:
“A cake I made today.”
Say:
“This chocolate truffle birthday cake was made for a client in South Delhi. We added a custom topper and made it 100% eggless for a perfect celebration.”
Now you’ve included:
- The type of cake (chocolate truffle)
- The event (birthday)
- The location (South Delhi)
- Keywords like “eggless,” “custom topper,” “client”
This way, anyone searching for “eggless birthday cakes in South Delhi” might discover your page.
7. Write Optimized Captions
Captions aren’t just for storytelling they’re also great for SEO. Facebook’s algorithm reads the text in your captions, so use it smartly.
Why it matters:
- Helps your post appear in Facebook search
- Adds context for Google to understand the content
- Boosts engagement when it’s relatable and clear
Example:
Instead of:
“Beautiful decor today!”
Write:
“Check out this beautiful mehendi setup we did last weekend in Pune for a destination wedding. Loved how the green and yellow theme turned out!”
Now you’ve added keywords like “mehendi setup,” “Pune,” and “destination wedding.” More discoverable, and still natural.
8. Add Location Tags in Posts
Adding a location to your posts and photos tells Facebook where you are. It also helps local people find your page more easily.
Why it matters:
- Boosts visibility in local search
- Signals to Facebook you’re a local business
- Great for local SEO targeting
How to use:
Whenever you post, tap the location icon and add your city, neighborhood, or event venue.
Example:
Posting a birthday cake you made in South Delhi? Tag “South Delhi” or the exact area. That way, anyone searching for “birthday cakes in South Delhi” has a better chance of finding you.
9. Use Alt Text for Images (When Available)
Alt text describes an image for screen readers, but it also helps with SEO.
Why it matters:
- Improves accessibility
- Helps Facebook and Google understand what your image is about
- Increases chances of appearing in image searches
How to use:
When uploading a photo on desktop, click on the image settings and add a description under “Alt Text.”
Example:
“Chocolate truffle birthday cake with gold leaf and floral topper for a 25th birthday celebration in Delhi.”
Use relevant keywords naturally without stuffing.
10. Keep Your Contact Info Consistent (NAP)
NAP stands for Name, Address, and Phone Number. It’s important that these match exactly across all platforms Facebook, Google Business Profile, your website, etc.
Why it matters:
- Builds trust with search engines
- Essential for ranking in local searches
- Avoids confusion for customers
Tip:
Use the same format everywhere. If you write “A-23, Green Park, New Delhi” on Google, don’t change it to “A23 Greenpark, Delhi” on Facebook.
11. Add a Call-to-Action Button
Facebook lets you add a CTA button to your page like “Book Now,” “Contact Us,” or “Shop Now.”
Why it matters:
- Directs traffic to your website, WhatsApp, or booking page
- Improves conversion rate
- Encourages users to take action right away
Best practices:
Choose a CTA that fits your business. If you’re a service provider, “Contact Us” or “Book Now” makes sense. If you’re selling products, use “Shop Now.”
12. Create Facebook Notes
The Notes feature (mainly available on desktop) allows you to publish long-form content like a blog post—right on your Facebook page.
Why it matters:
- Acts like mini blog content
- Keywords in Notes are indexed by Facebook and sometimes by Google
- Great for sharing in-depth guides or tutorials
Example:
Write a post like:
“How to Choose the Perfect Wedding Cake – Tips from a Delhi Home Baker”
Add keywords naturally throughout the note and use a compelling headline.
13. Share Website Blogs with Good Intros
If you’re sharing your blog articles on Facebook, don’t just drop the link. Write a short, keyword-rich intro that tells people (and Facebook) what the post is about.
Why it matters:
- Boosts engagement
- Increases click-through rates
- Helps the post get found via Facebook search
Example:
“Thinking of planning a winter wedding in India? Here are 7 expert tips to make it beautiful and budget-friendly.”
This type of intro includes keywords like “winter wedding in India” and gives a reason to click.
14. Encourage Reviews and Respond to Them
Positive reviews on your Facebook page improve your credibility and visibility in search results.
Why it matters:
- Social proof improves trust
- Reviews show up in search engine snippets
- Facebook promotes pages with active engagement
How to encourage:
- Ask happy clients to leave a review after service
- Respond to each review with a thank-you or thoughtful reply
15. Link to Your Page from External Sources
The more your Facebook page is linked from other places, the more trustworthy it looks to search engines.
Why it matters:
- Builds page authority
- Drives referral traffic
- Improves SEO rankings over time
Where to add links:
- Your website
- Your blog posts
- Email signature
- YouTube channel
- Online directories
16. Use Hashtags (Smartly)
Hashtags help categorize your content, making it easier for people to discover your posts on Facebook.
Why it matters:
- Expands reach beyond your followers
- Adds context for the algorithm
- Useful for trend-based or location-based discovery
Best practices:
- Use 3–5 relevant hashtags per post
- Mix broad and niche ones
- Example:
#HomeBakerDelhi #EgglessCakes #WeddingCakesIndia
Avoid using 20+ hashtags or irrelevant trending ones—it looks spammy.
17. Post Consistently
Consistency keeps your page active and builds momentum with Facebook’s algorithm.
Why it matters:
- Helps build trust with followers
- More content = more chances to be found
- Encourages the algorithm to show your content to more users
Tips:
- Post at least 3–4 times a week
- Mix up content: behind-the-scenes, tips, testimonials, offers
18. Monitor Facebook Insights
Facebook Insights gives you data about how your content is performing use it to refine your SEO strategy.
Why it matters:
- Helps you understand what type of content gets the most reach
- Lets you post at the best times
- Shows what keywords or topics your audience engages with
What to look at:
- Post Reach
- Engagement
- Time of day when followers are active
- Top-performing posts
19. Use Engaging Visuals with SEO-Optimized Descriptions
Photos and videos are more likely to grab attention, but don’t forget the text that goes with them.
Why it matters:
- Visuals draw users in
- Captions help with discoverability
- Together, they increase time spent on your page
Example:
Post a reel of a cake being decorated. In the caption, write:
“Watch us decorate this elegant 2-tier engagement cake with a rose gold theme for a Delhi couple. Eggless and delivered same-day.”
You’re adding visual appeal + keywords like “engagement cake,” “Delhi,” “eggless,” “rose gold.”
20. Stay Active with Comments and DMs
Facebook rewards engagement. When you reply to comments and messages, your page is seen as active and helpful which boosts your visibility.
Why it matters:
- Engagement is a strong signal in Facebook’s algorithm
- Builds relationships with followers
- Increases chances of your page and posts being shown more often
Tips:
- Reply to every comment, even if it’s just a thank you
- Use DMs to guide customers or answer FAQs
- Be prompt and polite it makes a difference
Finally
Facebook SEO is not technical or complicated. It’s just about being intentional with your content, profile setup, and activity.
If your goal is to reach more people without paying for ads, these small tweaks can make a big difference. Whether you’re a small business, content creator, or freelancer, applying these 20 strategies will help you become more searchable and visible both on Facebook and Google.
Need Help with Facebook SEO?
If you’re feeling overwhelmed or unsure where to start, I can help you optimize your Facebook page to boost visibility, engagement, and real results. Whether you’re a local business, freelancer, or brand, let’s make your Facebook presence work harder for you.
Contact Me and let’s build a strategy tailored just for you
