How to Optimize SEO on Wix in 15 Easy Steps for Beginners

When I first started building websites, I used WordPress. It was easy, drag-and-drop, and I didn’t need to touch a single line of code.

But here’s the thing earlier I thought Wix wasn’t good for SEO.

And honestly, that was true a few years ago. Wix had limitations. But things have changed now. In 2025, Wix is much better and you can rank really well on Google if you know how to optimize it the right way.

In this step by step guide, I’ll walk you through how to do SEO on Wix, using the exact strategies I’ve used for clients from setting up your site properly to ranking it for your target keywords.

Why Wix SEO Matters in 2025

No matter how beautiful your Wix website looks, it’s useless if nobody finds it.

Search engines like Google bring free traffic visitors who are already looking for your services, blog, or products.

That’s why SEO is crucial. Especially if you’re a:

• Blogger
• Coach or consultant
• Small business owner
• Online store owner
• Local service provider

If you’re on Wix, good news: You don’t need to switch to WordPress to get SEO results.

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Is Wix Good for SEO Today?

Yes, it is.

In fact, Wix now offers:

• Customizable meta tags
• SEO-friendly URLs
• Mobile optimization
• Structured data (schema)
• Built-in SEO setup assistant
• Automatic sitemaps
• Google Search Console integration

So the platform is no longer the problem your SEO strategy is what makes or breaks rankings.

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Wix SEO Checklist (Quick Overview)

Here’s a simplified checklist before we go deep into each step:

• Choose the right keywords
• Set up SEO titles and meta descriptions
• Use clean, readable URLs
• Optimize images with alt text
• Write keyword-rich content
• Connect your site to Google Search Console
• Submit sitemap
• Make the site mobile and speed optimized
• Use headings and internal links
• Get backlinks

Now, let’s break these down one by one.

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Step by Step Guide to Optimizing SEO on Wix

Step 1: Start with Wix SEO Setup Checklist

Wix offers a built-in SEO Setup Checklist that appears when you launch a new site. You can access it anytime under Marketing & SEO > Get Found on Google.

It will guide you to:

• Set your homepage title & description
• Choose keywords
• Connect your domain
• Index your site

It’s beginner-friendly and worth doing before anything else.

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Step 2: Choose the Right Keywords

Ask yourself: What would my ideal visitor type on Google to find my site?

Use tools like:

• Google Keyword Planner
• Ubersuggest
• AnswerThePublic
• Ahrefs (free tools)

Find 5–10 primary keywords and 10–20 long-tail keywords. Example:

• “Best yoga classes in Delhi”
• “Online yoga for beginners”
• “Yoga for back pain”

Pick one focus keyword per page or blog post.

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Step 3: Optimize Your Page Titles & Meta Descriptions

In Wix:

• Go to Pages
• Click on the 3 dots → SEO Basics
• Add a custom SEO title and description

Example for a yoga class:

• Title: Best Online Yoga Classes for Beginners | Sunlight Yoga
• Meta Description: Join expert-led yoga sessions from the comfort of your home. Perfect for beginners, back pain, and flexibility. Try a free class now!

Keep the title under 60 characters and the description under 155.

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Step 4: Use Clean, Keyword-Friendly URLs

Avoid ugly URLs like:

www.yoursite.com/page-2

Instead, use:

www.yoursite.com/yoga-classes-online

In Wix:

• Go to the page → SEO Basics → Edit URL Slug

Use hyphens, not underscores.

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Step 5: Add Alt Text to Images

Every image should have alt text a short description using your keywords.

This helps with:

• SEO
• Image search traffic
• Accessibility

In Wix, click the image → Settings → Add alt text.

Example: Online yoga class for beginners stretching pose

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Step 6: Write SEO-Friendly Content

Write real, helpful content for your visitors. Use your keywords naturally, especially in:

• The first paragraph
• One or two subheadings
• URL, title, and meta description
• Image alt text
• Internal links

Avoid keyword stuffing.

My tip: Use a conversational tone, just like this article. Google rewards content that sounds natural and useful.

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Step 7: Connect to Google Search Console

Search Console helps you track how Google sees your site.

Steps:

1. Go to Marketing & SEO > SEO Tools > Site Verification
2. Choose Google Search Console
3. Wix will handle most of it automatically
4. Verify your site

Once done, you’ll start seeing data like:

• Which keywords you’re ranking for
• Pages getting the most clicks
• Mobile usability issues

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Step 8: Submit Your Sitemap

Once connected to Search Console:

1. Go to Search Console → Sitemaps
2. Enter: sitemap.xml
3. Click Submit

Wix creates the sitemap automatically you don’t need to build one.

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Step 9: Use Wix’s Built-in SEO Tools

Wix offers:

• SEO Patterns: Create templates for SEO titles & metas across pages
• Redirect Manager: Redirect old URLs if you change them
• Structured Data (Advanced): For things like products, articles, events

For blogs and stores, you can even add schema markup to get rich results like ratings and FAQs.

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Step 10: Improve Site Speed

Use lighter images and avoid overloading your site with animations.

Tips:

• Compress images before uploading (use TinyPNG)
• Don’t use too many fonts
• Remove unused sections or apps
• Keep videos embedded (don’t auto-play)

Wix is hosted on global CDNs, but your site’s content still matters.

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Step 11: Make It Mobile-Friendly

Most Wix templates are responsive. But test it yourself:

• Resize the browser
• Use Google’s Mobile-Friendly Test tool
• Check for clickable buttons, easy reading, fast loading

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Step 12: Use Heading Tags Properly

Use:

• One H1 per page (main title)
• H2 for major sections
• H3 for sub-sections under H2

Search engines use these to understand your content structure.

Example:

<H1>Online Yoga Classes for Beginners</H1>
  <H2>Why Choose Online Yoga?</H2>
  <H2>Top 5 Yoga Poses for Flexibility</H2>
    <H3>1. Downward Dog</H3>

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Step 13: Internal Linking

Link to other pages or blog posts on your site.

Example:
“Check out our free yoga class schedule to book your first session.”

It keeps users on your site longer and helps Google crawl better.

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Step 14: Build Backlinks

This one’s outside Wix, but powerful.

Ways to get backlinks:

• Write guest posts
• Ask friends/clients to link to you
• Submit to local directories
• List on Google Business Profile
• Answer questions on Quora and Reddit

Even 5–10 good backlinks can move the needle for a small site.

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Step 15: Monitor Performance

Use:

• Google Search Console: See traffic, keywords, issues
• Google Analytics: Track users and behavior
• Wix Analytics (built-in): View traffic sources and trends

Set goals. For example:

• Increase organic traffic by 20% in 3 months
• Rank for “online yoga classes” in top 10

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My Personal Wix SEO Story

A couple of years ago, I helped a friend build her photography website on Wix. She was skeptical about SEO, and frankly, I was too.

But we applied all the steps above, focused on local keywords like:

• “Wedding photographer in Pune”
• “Best candid photographer near me”

Within 4 months, her site started ranking in the top 5 results for 7+ keywords. She started getting inquiries without running any ads.

That’s when I realized Wix SEO can work if you do it right.

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Final Tips

Let’s quickly recap:

• Wix is now fully SEO-ready
• Use the built-in SEO setup checklist
• Focus on one keyword per page
• Write for people, not just bots
• Connect Search Console and submit sitemap
• Use clean URLs, heading tags, alt text, and internal links
• Be patient SEO takes 3–6 months to show results

And finally, don’t overthink it. Start with the basics. Keep improving your content and structure over time.

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Need help with your Wix SEO? I’ve worked with small business owners and bloggers to get real results using simple SEO strategies. Let’s connect happy to guide you.

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