If you’re in the real estate business and looking for ways to get more visibility without spending a fortune, you’ve probably searched for low cost or affordable real estate SEO services.
But I can tell you Most “cheap SEO” services offer cookie cutter strategies, outdated techniques, and no real results. What you need is smart, practical SEO tailored to the real estate industry at a budget that works.
I’m not an agency. I’m a solopreneur who has personally helped real estate businesses grow traffic and visibility using targeted SEO. In fact, I recently worked with a sustainable housing project and managed to increase their organic traffic by 190% in just 4 months without running ads.
This blog is not just a pitch for my services. It’s a breakdown of what actually works in real estate SEO, what “low cost” truly means, and how I can help your business grow.
Why Real Estate SEO is Different From Regular SEO
Real estate SEO isn’t the same as promoting an e-commerce product or a coaching service. It’s hyper-local, highly competitive, and relies heavily on trust.
Here’s what makes it unique:
1. Local Search Intent Drives Leads
Most people search for property using terms like:
- “2 BHK flat in Kharadi under 60 lakhs”
- “affordable plots near Gachibowli”
- “luxury villa projects in Whitefield Bangalore”
If your website doesn’t rank for these kinds of local, long-tail keywords, you’re invisible to your ideal buyers.
2. Google Business Profile Plays a Major Role
For real estate, your Google Maps presence can be more powerful than your website. A fully optimized Google Business Profile can drive direct calls, location visits, and reviews that convert.
3. High Competition from Big Portals
Platforms like MagicBricks, 99acres, and Housing dominate the first page. To compete, you need on-point SEO strategy, not random blog posts or keywords.
My Success Story: Growing SmartScale House Design by 190% in Just 4 Months
I’m not just offering services I’ve tested everything I suggest.
As a solopreneur, I recently took over the SEO for a sustainable real estate brand called SmartScale House Design. They focus on online architect services, house designs and interior designs. When I started, their website was barely getting 100 visitors per month. No local visibility. No blog traffic. No leads.
Here’s what I did:
- Researched hyperlocal keywords like “sustainable homes in Pune suburbs” i used different cities
- Optimised their on page SEO, content structure, and internal linking
- Improved their Google Business listing and local signals
- Wrote value packed blog content targeting real estate search queries
The results:
- 190% increase in organic traffic in 4 months
- 20+ local keywords on Page 1
- Consistent inbound leads through organic channels
All this was done on a modest budget no paid ads, no aggressive sales funnels, just clean SEO.
What Does Low Cost Real Estate SEO Actually Mean?
Let’s clear something up low cost should not mean low value.
In my work at PratsDigital, low cost means:
- No unnecessary overhead charges
- No inflated agency fees
- Every rupee spent on actions that move your rankings and traffic
- Custom plans that match your size and goals
My SEO plans for real estate generally start from ₹10,000/month. They are affordable for builders, property consultants, and real estate startups but still powerful enough to show growth in 3 to 6 months.
What You Get in My Real Estate SEO Services
When you work with me at PratsDigital, you don’t just get routine SEO tasks. You get real strategy, execution, and growth tailored specifically for the real estate industry.
Here’s what I include in my real estate SEO services:
1. Local Keyword Research
Most real estate websites use broad and generic terms like “real estate in India” or “buy a home.” These terms are high competition, low conversion, and too broad to bring quality leads.
What I do differently:
- I study your target buyers’ behaviour how they search, what terms they use, what locations they care about.
- I identify high-intent local keywords
- I group keywords by buyer intent: informational, transactional, and navigational.
- I also include long-tail and location modifiers, which are easier to rank for and more aligned with how real buyers search.
This gives your business a much better chance to rank locally, where your actual customers are searching.
2. Google Business Profile (GMB) Optimisation
For real estate, your Google Business Profile is as important as your website.
Here’s how I optimise your GMB listing:
- Write an SEO optimised business description that highlights your services and area.
- Add local keywords that boost your chances of appearing in the 3-pack (top 3 Google Map listings).
- Ensure NAP (Name, Address, Phone number) consistency across all listings.
- Choose the right categories and services.
- Add high-quality photos of your properties, team, and office.
- Implement a review strategy to consistently collect positive, keyword-rich Google reviews.
- Track and improve your visibility in the Maps section, where serious local buyers are most active.
The goal is simple to get more calls, directions, and inquiries through your GMB listing.
3. SEO-Optimised Content Writing
In the real estate world, trust is everything. Buyers won’t engage unless your content feels relevant, informative, and local.
I am a great content writer Here’s what I create:
- Project Pages that explain location, amenities, pricing, and USPs clearly. These pages are also optimised for specific location keywords.
- Blogs that answer real questions like:
- “What is the resale value of flats in Wagholi?”
- “Should you buy property in a township or standalone apartment?”
- Location Guides that rank for local search terms and build your authority. Example: “Top Localities to Buy a Plot Near Yelahanka Bangalore”
- Every content piece is optimised with:
- Focus keywords
- Internal linking
- Meta tags and headings
- Schema markup if required
This kind of content does two things it brings search traffic and builds buyer confidence in your brand.
4. On-Page SEO Optimisation
On-page SEO is not just inserting keywords. It’s about structuring your website in a way that makes it easier for Google to understand and rank your pages.
Here’s what I fix and improve:
- Site Architecture: I make sure your site has a logical layout with clean navigation Homepage > Project Pages > Blogs > Contact Page.
- Meta Titles & Descriptions: These are crafted to attract clicks while staying SEO-friendly.
- H1-H6 Tags: Proper usage for headings, making your pages more readable and scannable.
- URL Structure: Clean and keyword-friendly URLs (e.g., /2bhk-flat-hinjewadi/ instead of /page?id=453).
- Image Optimisation: Compressing images, adding alt text, and using proper filenames to help with image search traffic.
- Schema Markup: Real estate structured data helps Google understand your listings better and increases chances of rich results.
- Mobile Responsiveness and Page Speed: I ensure your website loads fast and looks perfect on mobile, which matters for both users and search rankings.
With these technical and strategic on-page changes, your site becomes both Google-friendly and user-friendly.
5. Monthly Performance Reports & SEO Tracking
I believe you should always know what you’re paying for. That’s why I provide simple, clear, and actionable reports every month.
Here’s what I include:
- Keyword ranking improvements (tracked week over week or month over month)
- Increase in organic traffic and clicks from Google
- GMB performance (calls, directions, profile views)
- Blog page performance (views, time on page, bounce rate)
- Lead form submissions or contact button clicks
- Top-performing pages and keywords
- Suggestions for next month’s strategy
No complicated graphs. Just honest, transparent reporting that helps you understand your growth.
Bonus: Custom SEO Strategy Based on Your Business Goals
Every real estate business is different. Whether you’re a:
- Local property consultant with no website
- Builder launching a township
- Architect targeting high-net-worth buyers
I customise the SEO plan to suit your needs. No templates, no shortcuts.
What Makes My Real Estate SEO Different
| My SEO Approach | Typical Low-Cost SEO |
|---|---|
| Personalised local strategy | Generic keyword stuffing |
| Flexible, growth-focused plans | Rigid packages with no adjustments |
| Direct communication with me | Layers of account managers |
| Niche experience in real estate SEO | General SEO with no industry insight |
| Affordable, yet ROI-driven | Cheap but ineffective |
At PratsDigital, I focus on delivering results, not just ticking boxes.
Is Low Cost Real Estate SEO Right for You?
If you:
- Are struggling to generate leads through your website
- Are tired of spending on property portals with no lasting value
- Want to build long-term visibility in Google search and Maps
- Have a limited marketing budget but big growth goals
Then yes, my SEO services are what you need.
How You Can Get Started
I offer:
- A free 15-minute consultation
- A quick SEO audit of your website and Google Business Profile
- A customised plan based on your location and target customers
You can contact me through the my website contact form or directly on email.
SEO Is Your Digital Investment, Not Just a Cost
The real estate industry is highly competitive. If you delay building your digital presence, your competitors will get ahead.
With my low cost real estate SEO services, you can grow your business affordably, smartly, and sustainably.
Get in touch and let’s work on making your real estate brand visible where it matters most on search engines.
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