GA4 Archives - PratsDigital

A clean, contemporary workspace featuring a desktop with analytics on the screen and plants for a fresh look.

What is Direct Traffic in Google Analytics 4?

If you’ve ever checked your Google Analytics 4 (GA4) reports, you’ve probably noticed a traffic source called Direct. At first glance, it seems straightforward people typed your website URL into…

Pratham Mahajan August 21, 2025

What is Cross Network in GA4? A Clear Guide to Understand This New Channel

User Engagement

What is Cross-Network in GA4? A Clear Guide for Marketers

Understand the Cross-Network channel in GA4, how it tracks multi-platform ad traffic, and how to use it to improve campaign performance and insights.

Pratham Mahajan May 6, 2025

User Engagement

Understanding Average User Engagement in GA4

Learn how to measure and improve average user engagement in GA4 with practical steps to boost website performance, content quality, and conversions.

Pratham Mahajan May 4, 2025