marketing Archives - PratsDigital

Benefit Segmentation in Marketing: Meaning, Importance & Examples

Not all customers buy for the same reasons. Two people might purchase the very same smartphone, but their motivations can be completely different. One may value the camera quality for…

Pratham Mahajan August 18, 2025

Marketing

Cross Promotional Marketing: How Smart Brands Grow Faster Together

Want to grow your brand without burning money on ads? Checkout how cross promotional marketing can be your shortcut to massive exposure, more leads, and higher trust all without doing…

Pratham Mahajan August 4, 2025

Advertising

What Is Differentiated Marketing? Benefits, Key Aspects, Examples

Marketing works best when you truly understand your customers. Not every customer is the same different people have different needs, preferences, and buying habits. Differentiated marketing is all about recognising…

Pratham Mahajan July 31, 2025