What are the 3 C’s of Search Intent?
Search intent is at the heart of SEO. If you don’t understand why people are searching, you’ll end up creating the wrong type of content, ranking for the wrong keywords,…
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Commercial vs Transactional Intent: What’s the Difference and Why It Matters in SEO
When it comes to SEO, not all searches are created equal. Some people are just browsing, some are comparing options, and some are ready to hit the “buy now” button.…