If you’ve ever searched for fashion related keywords on Google like “men’s jeans under 1000” or “women’s kurtis for office wear,” chances are Myntra showed up in the top results.
Have you ever wondered how they do that?
I did too. Being an SEO professional myself, I dug deep into Myntra’s website and analyzed their SEO strategy. And let me tell you, it’s not just about having a big brand name. Myntra’s SEO game is strong really strong.
In this blog, I’ll break down how Myntra ranks so well on Google, the exact SEO strategies they use, and what we can learn and apply from them especially if you’re in the eCommerce or fashion niche.
Why SEO is Important for Myntra
Let’s be real paid ads are expensive. And for a brand like Myntra, which has lakhs of products, running ads for every keyword is just not scalable.
That’s where SEO comes in. Free, long-term, and super scalable.
In fact, SEO helps Myntra:
- Get massive organic traffic
- Rank for lakhs of keywords
- Reduce dependency on ads
- Drive long-term conversions
- Stay ahead of competition like Ajio, Amazon, Flipkart, and Tata CLiQ
Myntra’s Traffic Stats and SEO Performance
I ran Myntra through tools like SimilarWeb, SEMrush, and Ahrefs. Here’s what I found:
- Monthly Organic Traffic: 20M+
- Ranking Keywords: Over 2 million
- Top Positions: Keywords like “buy shoes online”, “kurtis under 500”, “Levis jeans”, “casual shirts”
- Backlinks: 10M+ from news portals, blogs, fashion websites, etc.
Clearly, they’re doing something right.
Myntra’s Top SEO Strategies
Let’s dive into the exact strategies Myntra uses.
1. Keyword-Rich Category Pages
Myntra targets transactional keywords like:
- “Men’s running shoes under 3000”
- “Cotton sarees for office wear”
- “Slim fit jeans for men”
Each category page is optimized with the exact keywords users search for, with optimized H1, meta title, and URL.
2. Smart URL Structure
Myntra uses SEO-friendly URLs like:
https://www.myntra.com/men-jeans
https://www.myntra.com/women-tops
No weird characters, no session IDs. Simple, readable, and keyword-rich URLs.
3. Massive Internal Linking
Almost every product, category, and brand page is linked to others. This helps:
- Spread link equity
- Improve crawlability
- Reduce bounce rate
- Boost page authority
You’ll notice “Similar Products,” “You may also like,” and “More from XYZ brand” all serving as internal links.
4. Dynamic Filters Optimized for SEO
Myntra uses filters like:
- Brand
- Size
- Color
- Price
- Offers
Each filter combination creates a new indexable URL with unique content and meta tags.
Example:
https://www.myntra.com/men-jeans/levi's?f=Price%3A500.0_TO_1000.0
This helps them target long-tail keywords without creating duplicate content.
5. High Volume, Long Tail Keywords
Instead of just going after broad keywords like “jeans,” Myntra targets:
- “Jeans for men under 1500”
- “Women’s high waist jeans black”
- “Buy Nike running shoes online India”
These keywords are high intent and easier to rank.
6. Fast Loading Pages
Their pages load fast, even on mobile. That’s because they use:
- Compressed images
- Lazy loading
- CDN support
- Minified CSS/JS
Speed = better rankings + better UX.
7. Mobile-First Design
Over 80% of Myntra’s traffic is mobile. Their site is:
- Touch-friendly
- Easy to navigate
- Optimized for Core Web Vitals
8. Schema Markup for Rich Snippets
They use Product Schema and Breadcrumb Schema to show up with:
- Ratings
- Reviews
- Price
- Availability
This improves CTR significantly.
9. Seasonal Pages for Trend Hijacking
During Diwali, Holi, Independence Day, etc., Myntra creates seasonal landing pages like:
- “Diwali Dresses for Women”
- “Republic Day Sale Offers”
- “Holi Fashion 2025”
These rank super quickly because of high search volume and freshness factor.
10. Thin Content Management
Myntra either:
- No-indexes thin pages
- Merges them with broader categories
- Adds more content via user reviews, UGC, or editorial
11. Product Reviews and UGC
Each product page has:
- Ratings & Reviews
- User photos
- Style suggestions
This content is unique, keyword-rich, and updated constantly, which Google loves.
12. Link Building Through Brand Mentions
Because Myntra partners with:
- Celebrities
- Influencers
- Bloggers
- News outlets
They naturally earn high-authority backlinks, boosting SEO.
13. No-Indexing Duplicate Filter Pages
Not all filter combinations are helpful. Myntra uses robots.txt and meta tags to block:
- Irrelevant combinations
- Duplicate or thin pages
- Internal search pages
This keeps their site clean in Google’s eyes.
14. SEO-Friendly Breadcrumbs
Breadcrumbs help:
- Improve internal linking
- Provide better UX
- Add additional links in SERPs
15. Optimized Images and Alt Tags
Every product has alt text with relevant keywords. This boosts:
- Image search rankings
- Accessibility
- Content relevancy
16. Smart Pagination
They use rel=next/prev, or infinite scroll with proper technical setup to ensure Google can crawl all products.
17. Technical SEO Hygiene
Their site is free of:
- Crawl errors
- Broken links
- Duplicate meta tags
- Mixed content
This helps Google crawl and index without problems.
18. App Indexing for Mobile SEO
Myntra’s app content is indexed on Google, so mobile users can go straight to the app from search results. This improves conversions.
19. Blog Content and Editorial
Myntra also posts fashion guides like:
- “How to style jeans for work”
- “Best ethnic wear for weddings”
- “Winter fashion trends 2025”
These posts target informational keywords and help with:
- Top-of-funnel traffic
- Brand trust
- Backlink building
20. Strategic Partnerships & PR SEO
Their PR team ensures Myntra gets featured on:
- Business sites (Economic Times, Mint)
- Fashion magazines
- Startup platforms
These links boost their domain authority and drive referral traffic.
What You can do ?
Myntra is not just ranking because it’s popular. Their SEO team clearly knows what they’re doing from technical to content to UX.
If you’re running an eCommerce store (especially in fashion), Myntra is the gold standard to study and learn from.
Here’s your action plan:
- Audit your category and product pages
- Optimize for long-tail, buyer-intent keywords
- Use schema, reviews, and fast loading design
- Don’t ignore internal linking and URL structure
- Monitor performance using tools like GSC and Ahrefs
SEO doesn’t work overnight. But with consistency, even a small fashion store can climb to Page 1 just like Myntra.
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